Heard of Brexit? (!) Thought so…
Even though we are all getting tired of hearing about it and no doubt most business owners in the UK have an opinion. It seems so far out of our control , as a result many businesses are simply resigned to the fact that Brexit is happening; and may bring challenges in the coming months.
We believe there is a lot of opportunity out there!
There are certainly going to be some challenges from March next year, but how can we prepare for them if we don’t know what they are? There is one common theme that will affect most businesses and that is confidence in the marketplace. We are seeing high street stores facing challenges now but this could be magnified by Brexit in 2019, this will put pressure on many businesses, but the key to overcoming this is to be one of the few who do not the many who don’t.
What Actions Can Companies Take?
What I mean by this is pro-activity, how many of your competitors have a coherent and well executed marketing plan?
Based on our research, not many, which means you could have a huge head start over competitors. While there might be caution amongst your potential clients you have the perfect opportunity to adapt and grow your marketing activity to ensure your business is number one on their list of suppliers.
Here are the most successful strategies to increase sales and outshine your competitors in challenging times.
Expertise – help and guide clients to achieve more in their business with your expertise
Focus on your ‘ideal client’ distill your marketing to appeal to your perfect client, don’t waste time and money on ‘blanket marketing’ (Do you have a buyer persona in place?)
Consistency – Deliver a regular marketing message to your clients that contains valuable & useful information.
Use multiple channels, don’t assume a Facebook feed will get you clients! Use Direct Mail, Email, Web, Social, Client Visits, Marketing Collateral, to name but a few but appropriately – not to excess!
If you would like to discuss our marketing support and strategy service, please get in touch via the contact form, email or phone. We love helping businesses grow!